Privacy Policy » Sereni Capelli Ireland


The company Sc Antemco Srl, Ro 33786150, J40 / 13118/2014, the operator of the online store, declares that all personal data (hereinafter, “data”) are considered strictly confidential and are treated in accordance with the laws in force in the field of personal data protection. The security of your personal data is a priority for us. Consequently, we pay the utmost attention to personal data and its protection. Within these Personal Data Processing Principles (“Principles”), we want to inform you what personal data we collect about you and how we continue to use it. Personal data and their processing

1.1. Categories of personal data

We collect various information, depending on which services in our offer you choose to use.
If you buy from us, we collect:
Name and contact details. Name and surname, e-mail address, postal address, billing address, telephone number and bank details regarding invoicing, payment information.
Demographic data. Information on gender, date of birth, country and preferred language.
Data appearing during the existence of the contract – products purchased, customer segment, volume of services provided

1.2. Purpose of processing personal data:

Providing and improving services. In order to be able to provide and improve the services offered to your satisfaction, we process your personal data. Specifically, they include:
Processing orders for products or services, ordered either through our website or through the customer telephone line. Here, the legal reason is that the data are indispensable for the execution of the purchase contract, and some information is indispensable for the fulfillment of the legal obligations (for example, the accounting documents).
Product availability notification. If you request to monitor the availability of an item, we process your personal data based on your consent.

Customer service. In order to provide services to customers and eliminate any problems in the execution of the sales contract, we process personal data based on the need to comply with these contracts.
Communication. We use the data collected for the purpose of communicating with you in a personalized manner. For example, we may contact you by phone, e-mail, or other means to remind you that you have products in your online shopping cart, to help you complete your order, to communicate your current order status, of your order or complaint, to obtain additional information, if necessary, or to notify you that you must take action to keep your account active. If you purchase from us as a member, we process these data due to a legitimate interest arising from the legitimate interest of Sc Antemco Srl as described above.

Improving services. We use data to continually improve our services and systems, including adding new features and making informed decisions, using total analysis and business intelligence, all based on our legitimate interest in business freedom and need. to improve the services provided, to maintain competitiveness. In order to ensure the adequate protection of your rights and interests, in order to improve the services we will use personal data as anonymized as possible.

Protection, security and dispute resolution. We may also process data out of a legitimate interest, which is to ensure the protection and security of our systems and customers, to prevent and detect fraud, resolve disputes and implement our agreements, based on the legitimate interest.

Marketing offers.
Commercial communications
We send you commercial communications regarding products similar to those purchased.
You can always refuse these commercial communications by using the email to unsubscribe.

In the event of unsubscribing from commercial messages, we will no longer use your electronic contact information for this purpose. We will only resume using them if you sign up or expressly request them.
The marketing offers displayed may be selected on the basis of other information acquired about you over time, based on contact information, demographics, favorite products and data about the use of our products and our website (cookies, IP address, information provided by your browser, clicks, commercial messages displayed, products visited). Processing is not fully automated, as it would have legal effects for you.

If you are not our customer, we process the data based on your consent.
You have the right to object at any time and free of charge to such processing. Contact details are provided at the end of this document.
Processing of cookies from the Web pages operated by SC Antemco SRL

If you enable cookies in your browser, we process behavioral records from cookies placed on the website operated by Sereni Capelli, in order to ensure better functionality of the website, as well as partner sites, and in the purposes of Sereni Capelli’s Internet advertising

1.3. Transfer of personal data to third parties

Your personal information will be passed on to third parties or otherwise mediated, only if necessary for the performance of the contract of sale, on the basis of a legitimate interest or if you have previously agreed.

  1. a) subsidiaries and processing companies, for the fulfillment of the sales contract, in order to execute the internal processes and practices
  2. b) credit card companies, payment service providers for payment processing and banks, based on your order, in order to execute the sales contract
  3. c) transport companies, for the purpose of delivering the products or services ordered by you and resolving complaints, including termination of the contract
  4. d) our partners in the loyalty programs you opt for
  5. e) other service providers, third parties involved in data processing;
  6. f) third parties, for example prosecutors and courts, for the purpose of recovering or concluding any contract with you;
  7. g) public authorities (eg police)
  8. h) third parties conducting surveys among customers

If a third party uses the data in the context of its legitimate interest, the administrator does not assume this responsibility. This process is governed by the principles of personal data processing of companies and relevant persons.
Security of personal data and duration of their storage

2.1. Security of personal data

  1. a) Your data is transmitted in encrypted form. We will use the SSL (secure socket layer) encryption system. We secure our website and other systems by means of technical and organizational measures against the loss and destruction of your data, against access to, modification or dissemination by unauthorized persons.
  2. b) We ask the data processors we work with to prove the concordance of their systems with the GDPR regulation.
  3. c) Access to your client account is possible only after entering the personal password. In this context, we would like to warn you that it is absolutely necessary not to disclose your access data to third parties and, after logging in to your client account, to always close the browser window, especially if share your computer with other users. SC ANTEMCO SRL does not assume responsibility for abuses regarding passwords used, unless the situation was caused directly by our site.

3.1. Processing time

We process and store personal data for a period absolutely necessary to secure all rights and obligations arising from the contract of sale for 1 year after the end of the warranty period, to resolve possible disputes while SC ANTEMCO SRL, as administrator, is obliged to keep the information, in accordance with the general legal regulations. The accounting documents, for example the invoices issued by SC ANTEMCO SRL, are archived according to the law, for a period of 10 years from their issuance.

The agreement for the notification of the availability of goods shall remain in force for the duration of the availability of the information sent, but not for more than 1 year or until its revocation.

The agreement on marketing offers is valid for 4 years or until its revocation 
Review 6 years
We help the 10 year olds
Communication 2 years
Competitions 1 year
In other cases, the processing time arises for the purpose of processing or is dictated by the regulations on the protection of personal data.

The rights of data subjects a) If we process your personal data, you can request free information on the processing of your personal data. b) If you believe that the processing of personal data does not comply with the protection of your personal data and contravenes the legal regulations on personal data protection, you can request explanations, request the removal of the situation and, in particular, request correction, completion, deletion or blocking of personal data. c) If you want to exercise your rights, contact the data protection officer at the e-mail address You can also contact the National Authority for the Supervision of Personal Data Processing. d) Your consent to the processing of personal data may be revoked at any time. If you withdraw your consent to the processing of personal data, it will be deleted or anonymized; however, these measures do not affect the personal data necessary for SC ANTEMCO SRL to be able to fulfill its legal obligations (eg the execution of orders already taken over) or to protect its legitimate interests. The deletion of personal data also takes place when it is not necessary for the intended purpose or if the storage of your data is inadmissible, for other reasons provided by law.

5.1. cookie Our pages use so-called cookies, so that our offer is relevant, interesting and pleasant for you. Cookies are small text files, stored on your computer or smartphone or other device and used by your web browser. We use cookies for purposes such as: the correct functionality of the shopping cart, in order to complete the order as simply as possible recalling connection data so that it does not need to be entered repeatedly the best possible personalization of our web pages, according to your requirements, by monitoring your visits, your movement on the site and the functions used monitor the ads you see so you don’t see ads for products that don’t interest you Some cookies may collect information subsequently used by third parties and which, for example, directly supports our promotional activities (so-called “third party cookies”). For example, information about products purchased on our site may be provided to an advertising agency in order to view and personalize the advertising banners on the Internet that appear on the sites you view. Please note that it is not possible to identify you based on this data. 5.2. Use of cookies The cookies used on our site can be classified into two categories. The short ones, the so-called “session cookies”, are deleted as soon as you leave our website. Long-lasting, so-called “persistent cookies” remain stored on your device for much longer or until you delete them manually (the persistence of cookies on your device depends on their setting and your browser settings. ).

Cookies can also be classified by functionality:

analytics, which helps us to improve the comfort of users on our site, given that we understand how users use it conversion, which allow us to analyze the performance of various sales channels tracking, which, in combination with conversion, helps to analyze the performance of various sales channels remarketing tools, used to customize the content of your ads and target them correctly essential for the basic functionality of the site

5.3. Refusal of cookies

The cookie usage setting is included in your Internet browser. By default, most browsers automatically accept cookies. With the help of the browser, you can refuse these cookies or reduce them to certain types, which you select specially.

Browser information and cookie preference settings can be found on the following web pages or in other web browser files

5.4. Links

Our site contains links to other websites that are practical and contain useful information. Please note that these sites may be owned and operated by other companies and organizations, which may have other security and personal data protection policies. Our company has no control over the information, materials, products or services included or accessible through these web pages and assumes no responsibility for them.

Contact Us

If you have any questions, comments or requests regarding these Principles, please contact us at the address or customer service line listed in the footer of these Principles – or by email.

Sc Antemco Srl (Sereni Capelli)

These Principles on the protection of personal data enter into force on 01.05.2018.